Janna Sendra

Janna Sendra

Bloomfield Hills, Michigan – August 15, 2016 – The Crypton Companies, a leading provider of performance fabrics in the contract, home furnishings and apparel markets, today announced the expansion of its fabric design and merchandising team. Janna Sendra has been hired as the new Director for Fabric Design and Merchandising for Crypton. She will be based in the company’s Bloomfield Hills office.

Sendra joins Crypton from Arden Companies where she was a Senior Stylist and Director of Textiles responsible for fabric line product and trend presentations to some of the nation’s largest retailers. Prior to Arden, she worked at companies such as Robert Allen Design and Wearbest, where she focused on collections for high end fabrics sold to interior designers. Sendra earned her B.A. from Michigan State University and her M.S. in Textile Design from Philadelphia University.

“Being able to flawlessly integrate client retail goals and the end consumers desires are a must in this industry,” said Randy Rubin, Chairman of Crypton. “Janna’s proven track record as a commercial and trend driven designer and merchandiser makes her a natural fit to our growing company.”

Sendra’s responsibilities at Crypton include working with all stakeholders including mills, retailers, designers and end consumers to advance Crypton’s various products to market.

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About The Crypton Companies

The Crypton Companies have patented and branded environmentally responsible textile performance solutions since 1993. The company’s flagship product, CRYPTON® Fabric, revolutionized the use of fabrics in the healthcare, hospitality, government, education and contract segments. Crypton Home® fabric is a leading provider of fabrics for the home furnishing industry and available at national retailers. In 2014, Crypton acquired Nanotex, which was among the first to market nanotechnology solutions for textiles. Since that time, Nanotex technology has been significantly enhanced, and is being re-launched to the apparel markets through a new integrated marketing and promotion campaign. For more information on The Crypton Companies, please visit www.crypton.com and for Nanotex, please visit www.nanotex.com.

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Developed in partnership with Esteem Media and sponsoring exhibitors.
Ten of today’s top design bloggers take you on an in-depth, online tour of some spectacular High Point Market showrooms. Use #designbloggerstour to follow their tweets, Instagram and Facebook postings during Market Week, April 16-20. Watch their blogs for in depth information about specific showrooms after April 20.

 

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texture

High Point Spring Market will be covered in Crypton Home Fabric

Performance Fabrics are more popular than ever before and the importance of beautiful and livable fabrics is something that your customers are wanting and needing for their homes.

Demand for Performance Fabrics is stronger than ever before
Trusted choice of performance fabric for over 20 years
Access to marketing resources and marketing materials for your store


Provide your customers with solutions
that they need for their home.

If you are planning on attending High Point in April, download our Crypton Home Furniture Manufacturers guide to see a complete list of showrooms.

If you aren’t on the list, make sure you are for Fall Market!

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An Encore Performance by Crypton and William Wegman
The Bark | March 24, 2016

Randy Rubin, co-founder of Crypton, launched the company’s first line of pet products back in 2004 in an inspired collaboration with artist William Wegman. A dozen years later, Rubin and Wegman are at it again with a brand new line of canine home products by Crypton.

Renowned for his whimsical photographic portraits of Weimaraners, Mr. Wegman is also famous for his work in a variety of media—photography, video, painting and as an author. For decades, while Wegman was creating art in New York, Crypton was at work in the heartland, revolutionizing commercial fabric with the introduction of a patented process that produces a virtually indestructible, stain and odor-resistant material appropriately named Crypton Super Fabric. They’ve also launched soft, luscious Crypton Home Fabric, using a new performance technology especially for residential interiors, offered by major furniture and home fabric brands in stores and showrooms from coast to coast.

Green Bumper dog bed

Wegman provides the art and Crypton supplies the science with their permanent stain resistance properties—ensuring neither microbes or odors penetrate these dog beds.

The creative collaboration between the textile innovator and the downtown visual artist has proven hugely successful, with a visual style that is once recognizable and inspired. Combining the ultimate in function and aesthetics, the resulting beds, pillows and throws (christened Throvers) are elegant, bold and sturdy…fulfilling the must-have checklist for stylish dog lovers. The line is offered exclusively at www.crypton.com

Click Here to Read More

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In 2004 while recognizing several lifestyle shifts centering upon dogs (pets), kids and family, Crypton decided to create a fresh fabric line that celebrates the growing importance of, “man’s best friend.”

Crypton decided to create a line that would make life with dogs and kids a little easier, less messy, and a lot prettier. Crypton turned to artist and icon William Wegman, best known for his whimsical, thoughtful and playful photography featuring his famous weimaraners. His acclaim spans numerous published books for both adults and children and a series of faithfully collected calendars and other published materials. His work has been shown on Saturday Night Live and screened at Sundance and his videos appear regularly on Sesame Street.

Designing a textile line was new a new and exciting challenge for Wegman, and he embraced the medium with his celebrated vision. Wegman drew from his photography, drawings, and, of course, his dogs to create a line for Crypton.

We take you down the memory lane and share some beautiful work created by the acclaimed artist William Wegman and his work with Crypton!

 

2004
Our special relationship with William Wegman began! Our firs ever pattern was Hound in the Round shown here with the most adorable puppies.

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2007
This was such a fun photo shoot! Puppies in bags, on pillows, puppies everywhere! We only offered the Petalonia pattern in tote bags and pillows.

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2008
Doodle Dog was our first ever printed collection. This brightly colored collection was very fun to photograph!

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2009
This picture is pulled from William Wegman’s archived images! Wegman’s puppy is sitting back and relaxing in a Polka Dog collection butterfly chair.

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2010
In 2010 the Multiplex pattern used bright colors and was inspired by the silhouettes of Wegman’s famous weimaraners.
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2011
The beautiful and famous Bobbin seen in this image was a part of our travel pet collection. Bobbin who was seen in some of Wegman’s most famous photographs passed away in 2015 and is truly missed.
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2012
You can still purchase the Doodle Dog bumper bed!
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2015
This beautiful photograph was used as Crypton’s ad campaign and is one of our favorites.
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2016
Here are some behind the scene photos from our most recent photoshoot at William Wegman’s studio! Available for Pre-Order now!

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Learn more about William Wegman and his work:

Website: http://www.wegmanworld.com/

Facebook: https://www.facebook.com/WilliamWegman

Instagram: https://www.instagram.com/williamwegman

 

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High Point Market is coming up! That means a lot of attractive new introductions and a new group of talented Style Spotters that will be bringing their perspectives to the show. This group of designers and bloggers have a great eye for design, our blog will feature all the style spotters and their approach for designs.

Introducing: Marie Flanigan

Marie Flanigan is an award winning interior designer whose passion and achievements in design have positioned her as one of Houston’s best. Each project receives her personal signature of refined elegance and innovative simplicity. See more designs at www.marieflanigan.com

Marie says “White is not only for pristine living conditions. With companies like Crypton developing fabrics that are luxurious and durable, you truly can have it all”.
High Point Style Spotters

 

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Houzz.com

Man-made fibers have blossomed in recent years with the boon of ever-improving technology. Gone are the days when indoor fabrics stayed indoors and outdoor fabrics stayed out. Today, parents and pet lovers are increasingly turning to indoor-outdoor acrylics, ultrasuede, Crypton and fabrics blended with polyester or acetate for added ruggedness. These fabrics as a category are all but bulletproof. Low-maintenance, easy to clean and available in finishes that mimic their natural-fiber counterparts, they’re a win-win-win for busy families.

Crypton is a textile innovation that deserves to be singled out. The company is understandably mum about the patented technology that makes its fabrics function like vinyl but feel like velvet. Their primary strength, though, is their unbelievable stain repellency and release.

Click here to read more.

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High Point, NC, February 4, 2016 The High Point Market Authority (HPMA) is pleased to announce the 2016 Style Spotters Team, as follows –

 

  • Michelle Jennings Wiebe, ASID (FL), Style Spotter “Emeritus”, Studio M, @StudioM_
  • Malene Barnett (NY), Malene B Studio, @malenebcarpets
  • Laura Bielecki (Dubai, UAE), Ellington Group, @luxuryinteriors
  • Marie Flanigan (TX), Marie Flanigan Interiors, @MarieFlanigan
  • Brynn Olson (IL), Brynn Olson Design Group, @BrynnOlson
  • Anne Sage (CA), AnneSage.com, @citysage
  • Laura Umansky (TX & CO), Laura U Interior Design, @LauraUInc
  • Erika Hollinshead Ward (GA), Erika Ward Interiors, @MrsErikaWard
  • Scot Meacham Wood (CA), SMW Design, @ScotMeachamWood

 

Style Spotters are charged with scouring the Market to find their favorite products and top trends, leaving behind a card on each item they “spot”. These finds are then posted to the High Point Market Pinterest boards and contribute to the two Style Reports (April and October) that the HPMA produces. Michelle Jennings Wiebe, the team’s Style Spotter “Emeritus”, provides guidance to the team and writes the introduction for each Style Report.

 

This new Style Spotters team will work through both 2016 Markets – April 16 – 20 and October 22 – 26. Tom Conley, president and CEO of the High Point Market Authority, commented, “We are excited about what this diverse team will bring to High Point Market with their individual styles, social media followings and their ability to spot trends affecting the home furnishings industry.”

 

Sponsored by Crypton, the Style Spotters program launched during the Fall 2011 Market as home fashion trendsetters that showcase their favorite products and top trends from Market exhibitors on Pinterest. The HPMA put the 2016 team together by using a combination of self-identified and well-known candidates, with an impartial vetting and selection committee, and sought a diverse and geographically balanced group. Julia Noran Johnston of The Editor at Large and the Dering Hall team, along with Michelle Wiebe, were crucial participants on the selection committee. HPMA

 

Download Press Release

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With an objective to further strengthen its research wing, Crypton Companies that owns Nanotex has appointed Michael Grigat as the new Vice-President of its Research and Development department.

The leading provider of performance fabrics in home furnishing and apparel sector has also promoted Hardy Sullivan to the post of Vice-President for the Market Development division. Both the appointment and promotion have been done considering the company’s commitment towards promoting excellence in research and growth.

Michael Grigat brings with him extensive knowledge of surface protective polymers and will help the company excel in the designated field. Prior to this, he was working at Rudolf-Venture Chemical as a Technical Director and was responsible for the market expansion of the company’s chemical product range in the US.

On his appointment, Craig Rubin, Chairman of Crypton, said, “Michael has extensive knowledge of surface protective polymers and we look forward to leveraging his know how to constantly improve upon our existing technology as well as create new performance platforms to offer our customers the most advanced products in the world.”

Also Read – SAS Textiles introduces performance fabrics for sportswear

In his new role, Grigat will look after all the aspects of chemical development and work closely with the suppliers to develop best in class performance. Grigat’s extensive industry knowledge will aid in developing new formulations that will help both Crypton and Nanotex.

Grigat has held senior positions at several major chemical companies including Clariant and Hoechst-Celanese. He has also several patents to his credit for treating textiles, carpets and floor coverings. He is an active member of the American Association of Textile Chemists and Colorists (AATCC).

Hardy Sullivan, the new VP, Market Development will work to identify and develop new markets and applications for all Crypton Technologies. He will also be responsible for advancing Crypton’s sustainability efforts.

Read More: news.apparelresources.com

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With the contribution of the design community in Detroit, the future and landscape of Detroit is changing, things are moving so fast, Design is “ART” and the city is filled with amazing people and places.
To support the Detroit design movement, Crypton contributed to the Heidelberg project, The Heidelberg Project is a Detroit-based community organization designed to improve the lives of people and neighborhoods through art. Colorful installations line the street and really offer a unique expression of the life of Detroiters.
Heidelberg

With a long history of manufacturing, the Russell Industrial Center now acts as a canvas to countless artists, with like-minded creatives. Pony Ride started as a study to see how the foreclosure crisis can have a positive impact on our communities. Using an ‘all boats rise with the tide’ rent subsidy, Ponyride is able to provide inexpensive space for socially-conscious artists and entrepreneurs to work and share knowledge, resources and networks. Over 25 organizations in the space in addition to individuals and businesses utilize this co-working space.

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Students with creative minds are involved in the real world design projects at the A. Alferd Taubman Center for Design and education in Detroit.

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Furniture designers like Andre Sandifer and Abir Ali from Sandifer design studio are further contributing to the design scene of Detroit.

Coffee houses like the Red Hook and breweries like the Motor City Brewing Works create spaces for people to relax and hang out.

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City Bird offers eclectic and unique gifts. Located in midtown its within walking distance of Jolly Pumpkin, Nora Modern as well as the Shinola Store.

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